Coca-Cola x PaniniWorld Cup Final, New York

An AI photobooth that prints your own Panini sticker, for the World Cup Final in New York.

For the World Cup Final in New York, Coca-Cola hosted its guests in a lounge set up at the Conrad. With Panini, a simple idea: every fan becomes a sticker in the collection.

We handled the technical management of the lounge and designed an AI-augmented photobooth: DSLR shot, automatic sticker layout and adhesive print in a few seconds, to take home.

A setup built for the crowds of a final week: fast, self-running and supervised on site.