SAAQAre you karaOK to drive?

An interactive eighties-style karaoke, deployed at six festivals for an awareness campaign.

As part of an impaired-driving awareness campaign, the SAAQ hit the festival circuit with a karaoke unlike any other.

We built a custom karaoke interface with an eighties look, DMX lighting synchronised to each song, a photobooth that triggers at key moments of the songs, and video interludes between performances. The prevention message lands when people least expect it.

The setup toured six Quebec festivals, assembled and dismantled at each stop.