SamsungSweethearts, Toronto

A fake dating app, populated with AI profiles, to get people trying Google Gemini on the Galaxy S25 Edge.

For the Sweethearts activation at Toronto's Stackt Market, Samsung wanted people to try Google Gemini on the Galaxy S25 Edge in a playful context rather than a product demo.

We built a fictional dating app populated with dynamic, AI-driven profiles. Each conversation becomes a pretext to test the phone's conversational abilities, without ever sounding like a sales pitch.